At GITEX 2024, one of the largest technology events in the world, Ericsson continues to demonstrate its leadership in the Middle East and Africa’s rapidly evolving digital landscape. The company’s presence at the event highlights its deep commitment to driving technological progress across critical areas like 5G, artificial intelligence, IoT, and cloud solutions.
With its innovative solutions, Ericsson is playing a critical role in enabling digital transformation across sectors ranging from enterprise to government and empowering societies to meet future challenges head-on.
We had the opportunity to sit down with Fida Kibbi, Vice President, Head of Marketing, Communication, Sustainability, and Corporate Responsibility for Ericsson Middle East and Africa. As a key figure within the company, Fida plays a vital role in shaping how Ericsson’s brand connects with diverse regional markets.
In our conversation, she shared insights into Ericsson’s strategic objectives at GITEX, the importance of personalising communication for the region’s varied markets, and how Ericsson continues collaborating with partners to realise future visions. With the company’s mission firmly rooted in bringing technology closer to everyday lives, this conversation provided a glimpse into the driving forces behind Ericsson’s ongoing success in the region.
GreyMatterz Thought
Ericsson at GITEX 2024 highlights its role in advancing 5G, AI, and IoT across the Middle East and Africa, driving regional digital transformation. Their innovations are empowering industries and societies for future challenges.
Source: https://shorturl.at/nyKac
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