Veo and Imagen 3: Announcing new video and image generation models on Vertex AI


Google Cloud is revolutionizing content creation with advanced AI models, Veo and Imagen 3, now available on its Vertex AI platform. Veo generates high-quality videos from simple text or image prompts, enabling faster and cost-effective video production for tasks like marketing and social media. Imagen 3 produces lifelike, photorealistic images from text prompts, offering businesses tools for branding, advertising, and design.

Both models prioritize safety with features like digital watermarking, safety filters, and data privacy. Companies like Mondelez and Agoda are already using these tools to streamline ad production and create personalized visuals. For instance, Agoda generates travel images with Imagen 3, transforming them into videos with Veo.

These AI models allow businesses to produce creative assets faster and more affordably while maintaining high quality. Google’s investment in generative AI demonstrates its commitment to empowering industries with cutting-edge, responsible AI technologies that enhance creativity and efficiency.

Grey Matterz Thoughts

Google Cloud’s Veo and Imagen 3 models are transforming content creation with AI-driven video and image generation, enhancing efficiency and creativity. Their focus on safety and customization empowers businesses to produce high-quality visuals quickly and responsibly.

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